Closed projects - Strategic Partnership for Higher Education - MARCIEE

Project: MARCIEE – Marketing Communication Innovativeness of European Entrepreneurs

Involved UNIPV structure: Dipartimento di Scienze Economiche ed Aziendali

UNIPV Team: Prof. Birgit Hagen

Total Budget: € 404.090,00

Project duration: 01/09/2014 - 31/08/201

Coordinator: Universität Kassel

Full Partners:

University of Pavia; Budapest Business School; Haskoli Island; Universidad de Leon; Vaasan Yliopisto; Universita Degli Studi Di Trento; IAE Savoie Mont-Blanc; tichting Hogeschool Utrecht

Description:

The objective of the strategic partnership is to strengthen the innovative capacity of European entrepreneurs and professionalize their intercultural communication and marketing activities in order to establish competitive advantages over non-European entrepreneurs.

All participating universities offer counseling and support services for entrepreneurs where they indicate funding opportunities and provide assistance in creating business plans, for example. Therefore, excellent supervision and mentoring by faculty can be ensured.

Within the preparatory seminars and intensive programs, participating students will be prepared for the challenges related to possible self-employment and will have the opportunity to engage in expert dialogue in an intercultural context.