Compulsory

• ADVANCED DIGITAL MARKETING 6 CFU - 40 hours 2nd semester

• LANGUAGES FOR DIGITAL PUBLIC COMMUNICATION 6 CFU - 40 hours 2nd semester

• DIGITAL PUBLIC OPINION 6 CFU - 40 hours 2nd semester

• PUBLIC RELATIONS 6 CFU - 40 hours 1st semester

Choose a subject

• DIGITAL JOURNALISM 6 CFU - 40 hours 2nd semester

• BUSINESS STORYTELLING 6 CFU - 40 hours 2nd semester

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• DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE 12 CFU - 80 hours 2nd semester

• DIGITAL TECHNOLOGIES AND PERSUASIVE DESIGN 12 CFU - 80 hours 2nd semester

• DIGITAL COMMUNICATION, WEB MARKETING E SOCIAL MEDIA 12 CFU - 80 hours 2nd semester

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• METHODS OF DIGITAL AND ETHNOGRAPHIC RESEARCH 12 CFU - 80 hours 1st semester

• RESEARCH METODS FOR INSTITUTIONS 12 CFU - 80 hours 1st semester

• DIGITAL RESEARCH METHODS 12 CFU - 80 hours 1st semester

Compulsory

• ENGLISH LANGUAGE (C.P.) 6 CFU - 40 hours

• MODELS OF DIGITAL ORGANIZATIONS 6 CFU - 40 hours

• FINAL EXAM 18 CFU - 180 hours

• STAGE 6 CFU - 150 hours

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• DIGITAL REPUTATION 6 CFU - 40 hours

• PUBLIC DIPLOMACY IN THE DIGITAL ERA 6 CFU - 40 hours

Choose two subjects

• COMMUNICATE AND INFORM IN THE P.A.: COMMUNICATE THE EMERGENCY 6 CFU - 40 hours

• PUBLIC LAW OF INFORMATION AND COMMUNICATION 6 CFU - 40 hours

• INTELLECTUAL PROPERTY AND DIGITAL COMMUNICATION 6 CFU - 40 hours

• PROTECTION OF PERSONAL DATA 6 CFU - 40 hours

12 Elective ECTS to be selected among the entire available academic offer of the university. The degree programme recommends: (12 CFU)

• BIG DATA AND COMPUTATIONAL MODELS FOR MARKETING 6 CFU - 40 hours

• COMMUNICATION OF TECHNOLOGY AND AI 6 CFU - 40 hours

• DIGITAL CONSUMERS CULTURE 6 CFU - 40 hours

• DIGITAL JOURNALISM AND WORK TOOLS: TEXT, VIDEO AND EDITING 6 CFU - 40 hours

• BIOGRAPHICAL INTERVIEW AND JOURNALISM TECHNIQUES 6 CFU - 40 hours

• IT TOOLBOX - MODELLI DI GESTIONE IT 6 CFU - 40 hours

• POLITICAL AND INSTITUTIONAL MARKETING 6 CFU - 40 hours

• PERSUASIVE DESIGN 6 CFU - 40 hours

• RADIO, PRACTICES AND STORIES 6 CFU - 40 hours

• SOCIOLOGY OF DEVELOPMENT 6 CFU - 40 hours

• TECHNOLOGIES FOR WEB MARKETING AND OPTIMIZATION OF SOCIAL NETWOR 6 CFU - 40 hours